Sure, you’d rather drop $1,000 or more on high-quality leads that convert at 10% – 20%, but that’s not a reality for most people trying to find discounted properties! In fact, maybe my favorite part of real estate investing is that ANYONE can jump in, work hard, and build a new life for themselves. You don’t need a massive budget or an army of people working for you. You don’t have to come in with a network of influential people who can refer leads to you. Those things will come later after you’ve gotten down in the trenches, put in the hard work, and flipped several homes first. But what you do need now, today, immediately, are leads for new properties that aren’t on the MLS. So how do you find them?
I’ve found one of the best ways to source new inventory is by using flyers or postcards. But why, and do they really work? Let’s dive in and discuss.
Yes, flyers and postcards can be a great way to find new properties that are not on the MLS. Here’s why:
You’ll need to test some variables here and there to see which options work best, but here are a few things that typically work on marketing materials:
I know it seems old-fashioned, but with a straightforward message like “We Buy Houses,” you only need someone’s attention for a split second to pique their interest.
Some other reasons why they’re great:
Go to your grocery store, the gym, churches, gyms, college campuses, and anywhere else you can think of, and pin your flyer right where everyone sees it!
Pros of corkboards:
The people most likely to sell are those in rough or transition times in their lives, so when I used to do this strategy, I’d do it at payday or other short-term loan places. Can you think of different stores, locations, or events where you can find people who might be in a transitional period?
Pros of cars:
You better believe that whoever owns that property wants to get something for it, and you can help!
Pros of vacant homes:
Less pricey than you think! You can often get your name to show up at an event for a couple hundred bucks. You probably won’t get any leads, but what if you have a deal or giveaway going on? Suddenly you’re getting leads from people interested in your product or service. Also, if someone goes to that event and finds your door hanger? They’re more likely to remember you. The name of the game is exposure across multiple mediums.
Pros of local events:
A good number of people ready to move haven’t been able to sell their previous home yet! Arrange a deal so that you can put flyers inside the trucks and at the front desk, and you’ll pay them a referral for any properties you purchase. Easy and cheap!
Pros of moving truck rentals:
These are just a few of the finding strategies out there, but I’ve found these six to have the best returns. Now it’s your turn to get to work and get your name out there!
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