What if I can't sell my property for the price I thought I could? Jordan Brewer
If you can't sell your property for the price you thought you could, you'll need either need to discount your property or do something to increase it's perceived value.
Bottom line is... you'll need to lower your price. There are many things that affect days on market or how fast your property will sell. The three biggest factors are price, location, and condition. You can't change the location of your property and at this point in the process you can't change the condition of the property, so you'll need to change the price. We recommend lowering the price my a minimum of 3-5% every thirty days, possibly every two weeks depending on traffic. If you're going to lose money on a deal its better to lose a little than a lot. You'd be better off lowering your price and selling the property for a lower profit than NOT lowering the price, NOT selling the property and losing ALL your profits. You need to realize that you don't determine the price... the buyer does.
If you haven't already, you should definitely consider staging the property. Although this won't increase the value of the property itself, it will increase its perceived value and help you to sell the property more quickly for a better price.