Many of us want to get things going in our lives but are afraid to make the first step. What most of us are unaware of, is that even the most successful people out there feel that same crippling fear from time to time. Our latest guest in the Income Hacker podcast, Dustin Brohm, is certain that the compounding interest of not doing anything is very disruptive and has a negative effect. Tune in, take one thing you learn from this episode, and start taking some action!
Dustin is a real estate agent from Salt Lake City, and a true marketer at heart, who managed to get things going financially after struggling at the beginning of his career. He discovered that by launching an online course, he could profit from a steady income made “while he was sleeping”. As the host of the Massive Agent Podcast and Industry Connected, and via coaching and speaking, Dustin has helped hundreds of real estate agents and mortgage loan officers to get more business through lead generation.
In this episode, he shares the importance of educating yourself before investing and how a few hundred dollars of Facebook advertising a month can have a huge impact on your business. He’ll show us how to focus on our goals and avoid getting distracted, and why sometimes it is simply better and cheaper to get help from an expert.
“My goal is to help agents to whether that storm by focusing on building a personal brand, by being known in a local area as a local celebrity sort to speak [...] the personal brand is the solution to all of that because it’s hard for Zillow or anyone to win at a local level.” - Dustin Brohm
Podcast summary:
04:26 - Getting paid recurrently by launching your own coaching program and online course.
11:50 - ‘When the student is ready, the teacher appears’, and the value of educating yourself.
15:29 - The opportunity cost of waiting to do things and why you need to start moving.
19:23 - Being aware of your goals and what you’re trying to achieve to avoid distractions.
24:58 - Facebook Advertising and how to apply it as a real estate agent.
30:25 - Using Instagram stories to target people and attract their attention.
35:15 - How advertising in social media is NOT a “magic bullet”, yet it is the most powerful platform for online advertising.
38:28 - Why marketing is essential and why referrals will only get you so far.
43:16 - Teaching kids entrepreneurship and getting your kids to read Rich Dad Poor Dad from the age of 9!
46:15 - His WHY? Helping as many people as possible so they can avoid making the same mistakes he’s made.
Connect with Dustin
Want to learn more?
Join Ryan on our next webinar to learn how you can start real estate investing with The Investor's Edge.
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