--- title: Creating and Optimizing an Investment Website with Jessey Kwong description: "In today's digital world, the question investors are asking has moved from \"Should my business have a website?\" to \"How can I build a website that best complements my business?\"" image: https://www.theinvestorsedge.com/hubfs/Blog%20Media/WebsiteDesign.jpg --- [Skip to content](https://www.theinvestorsedge.com/incomehacker/creating-and-optimizing-an-investment-website-with-jessey-kwong#main-content) [ Close ](https://www.theinvestorsedge.com/incomehacker/creating-and-optimizing-an-investment-website-with-jessey-kwong#) - Courses - House Flipping - [Find Fund Flip System For Houses](https://www.theinvestorsedge.com/find-fund-flip-system) - Land Flipping - [Find Fund Flip System For Land](https://www.theinvestorsedge.com/land-flipping) - Software - Tools & Automation - [The Investor's Edge Software](https://www.theinvestorsedge.com/real-estate-investment-software/investors-edge/) - [Proof of Funds](https://www.theinvestorsedge.com/real-estate-investment-software/proof-of-funds) - 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[How We're Different](https://www.theinvestorsedge.com/about-us/how-were-different) - What Our Members Are Saying - [Reviews and Success Stories](https://www.theinvestorsedge.com/about-us/reviews) - [Recent Fix & Flip Rehabs](https://www.theinvestorsedge.com/rehabs) - Investing 101 - Start Here - [Real Estate Investing For Beginners](https://www.theinvestorsedge.com/real-estate-investing-for-beginners) - Finding Properties - [Our Finding Process](https://www.theinvestorsedge.com/our-finding-process) - [Find Motivated Sellers](https://www.theinvestorsedge.com/find-sellers) - [Market to Motivated Sellers](https://www.theinvestorsedge.com/market-to-motivated-property-sellers) - Buying Properties - [Calculate After Repair Value](https://www.theinvestorsedge.com/calculate-after-repair-value) - [Estimate Rehab Costs](https://www.theinvestorsedge.com/estimate-rehab-costs) - [Calculate Profits](https://www.theinvestorsedge.com/calculate-profits) - [Negotiate Offers](https://www.theinvestorsedge.com/negotiate-offers) - Wholesale Properties - [Find Cash Buyers](https://www.theinvestorsedge.com/sell-properties/find-cash-buyers) - Investing Strategies - [Fixing & Flipping Houses](https://www.theinvestorsedge.com/fixing-and-flipping-houses) - [Wholesale Real Estate](https://www.theinvestorsedge.com/wholesale-real-estate) - [BRRR Method](https://www.theinvestorsedge.com/brrr-method) - [Blog](https://www.theinvestorsedge.com/blog) - [Podcast](https://www.theinvestorsedge.com/incomehacker) CALL US: [(801) 396-9772](tel:+18013969772) Search Suggestions ![Creating and Optimizing an Investment Website with Jessey Kwong](https://www.theinvestorsedge.com/hs-fs/hubfs/Blog%20Media/WebsiteDesign.jpg?width=300&name=WebsiteDesign.jpg) May 14, 2020 6:06:00 PM # Creating and Optimizing an Investment Website with Jessey Kwong [Previous ](https://www.theinvestorsedge.com/incomehacker/the-basics-of-deal-making-with-dominick-wallace) [Next ](https://www.theinvestorsedge.com/incomehacker/unlocking-your-mind-and-finding-your-motivation-with-trey-downes) - [Tweet](https://twitter.com/share) ## Listen to Episode 52: In today's digital world, the question investors are asking has moved from "Should my business have a website?" to "How can I build a website that best complements my business?" Anyone can build a website in a matter of hours, but what's less common is a website that can make a real impact and stand out from the rest. That's where the pros come in. Today, we discuss with our friend and website guru, Jessey Kwong, the foundational principles of web design that all investors should know. Our guest today, Jessey Kwong, is the founder of REI Conversion, a company dedicated to helping real estate investors jump-start their own websites and take their investing careers to new heights. With his help, investors can build their own investing system, one that they can be scaled and automated into the future. He's also the host of his very own podcast, REI Conversion Podcast, where he shares his own tips and tricks on driving leads and expanding your investing toolkit. In today's podcast, we're discussing how investors can improve their websites and take advantage of everything the web has to offer. Some of the highlights include: - Choosing a developer you can trust. - The general costs of building a website. - The potential that websites offer companies that struggle to find leads. - How to more effectively communicate with your website visitors. - Headlines, website space, SEO, and designing the perfect online form. *"There are tens of thousands of new websites coming up every day. You still need to be doing your basics...You still need to be networking. You still need to be doing whatever you can to get in front of as many eyes as you can. And having a website is just another avenue to get in front of their eyes, but it happens to be a very convenient one." —Jessey Kwong* **Podcast Summary:** 02:03 - What are my options and what are the costs for building a website from the ground up? 04:57 - The advantages of having a website in today's investing market. 06:32 - Ways to drive traffic to your website and using traffic to generate leads. 08:33 - The common pitfalls that keep investing websites from reaching their potential, starting with the headline. 12:05 - Minimizing the amount of resistance to the end goal and optimizing your on-site forms. 15:15 - Maximizing your space "above the fold." 16:01 - The complexities of website SEO. 17:11 - The power of testimonials and the ideal time to ask customers to give one. 19:00 - Jessey's first income hack: starting an Ebay business. 20:02 - Jessey's biggest mistake and biggest win throughout his career and the lessons these taught him. 21:35 - Jessey speaks to IncomeHackers with his own pieces of advice. 22:46 - How Jessey would start over from scratch if he had to. 23:26 - What the next generation needs to know about real estate investing. 24:44 - Wrap up questions and getting to know Jessey better. **Episode Resources** [REIconversion.com](https://five.libsyn.com/episodes/view/reiconversion.com) [resource.reiconversion.com](https://five.libsyn.com/episodes/view/resource.reiconversion.com)   Want to learn more? Join Ryan on our next webinar to learn how you can start real estate investing with The Investor's Edge. [![Learn More - Attend Our Next Webinar](https://no-cache.hubspot.com/cta/default/23711988/17584397-0a87-4eac-9f6e-804ef02c9b6b.png)](https://cta-redirect.hubspot.com/cta/redirect/23711988/17584397-0a87-4eac-9f6e-804ef02c9b6b) ![avatar](https://23711988.fs1.hubspotusercontent-na1.net/hub/23711988/hubfs/RyanGWright-Headshot.jpg?width=290&name=RyanGWright-Headshot.jpg) [Ryan G. Wright ](https://www.theinvestorsedge.com/incomehacker/author/ryan-g-wright)Ryan became a multimillionaire before the age of 30 through a combination of real estate investing and a passion for personal finance. He hates Wall Street, loves personal margin, and advocates for everyone to take control of their finances themselves - all of which he talks about on the Income Hacker podcast. COMMENTS ## RELATED ARTICLES USEFUL LINKS: --- - [FAQs](https://www.theinvestorsedge.com/faq) - [Areas Served](https://www.theinvestorsedge.com/areas-served) - [Terms of Use](https://www.theinvestorsedge.com/terms-of-use) - [Privacy Policy](https://www.theinvestorsedge.com/terms-of-use/privacy-policy) - [AI Info](https://www.theinvestorsedge.com/ai-info-page) OTHER RESOURCES --- - [Referral Program](https://www.theinvestorsedge.com/referrals) - [Become A Hard Money Lender](https://www.theinvestorsedge.com/become-a-hard-money-lender) - [Careers](https://www.theinvestorsedge.com/careers) - [Member Login](https://app.theinvestorsedge.com/authentication/login) - [Contact Us](https://www.theinvestorsedge.com/contact) [![New-InvestorsEdgeLogo-ForDark-257x100](https://23711988.fs1.hubspotusercontent-na1.net/hub/23711988/hubfs/A%20-%20Logos/New%20Logo/New-InvestorsEdgeLogo-ForDark-257x100.png?width=150&name=New-InvestorsEdgeLogo-ForDark-257x100.png)](https://www.theinvestorsedge.com) Keep the conversation going. Connect with us on Social Media: Copyright © 2025 TheInvestorsEdge.com All Rights Reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "In today's digital world, the question investors are asking has moved from \"Should my business have a website?\" to \"How can I build a website that best complements my business?\"", "author" : { "@type" : "Person", "name" : "Ryan G. Wright" }, "dateModified" : "", "datePublished" : "", "headline" : "Creating and Optimizing an Investment Website with Jessey Kwong", "image" : "https://23711988.fs1.hubspotusercontent-na1.net/hubfs/23711988/Blog%20Media/WebsiteDesign.jpg", "inLanguage" : "en", "keywords" : "[Income Hacker - Podcast Episodes, Financial, Freedom, Income, House]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Creating and Optimizing an Investment Website with Jessey Kwong", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://23711988.fs1.hubspotusercontent-na1.net/hubfs/23711988/Logos/New%20Logo/New-TheInvestorsEdgeLogo-ForLight-257x100-1.png" }, "name" : "The Investor's Edge" }, "text" : "Listen to Episode 52: In today's digital world, the question investors are asking has moved from \"Should my business have a website?\" to \"How can I build a website that best complements my business?\" Anyone can build a website in a matter of hours, but what's less common is a website that can make a real impact and stand out from the rest. That's where the pros come in. Today, we discuss with our friend and website guru, Jessey Kwong, the foundational principles of web design that all investors should know. Our guest today, Jessey Kwong, is the founder of REI Conversion, a company dedicated to helping real estate investors jump-start their own websites and take their investing careers to new heights. With his help, investors can build their own investing system, one that they can be scaled and automated into the future. He's also the host of his very own podcast, REI Conversion Podcast, where he shares his own tips and tricks on driving leads and expanding your investing toolkit. In today's podcast, we're discussing how investors can improve their websites and take advantage of everything the web has to offer. Some of the highlights include: Choosing a developer you can trust. The general costs of building a website. The potential that websites offer companies that struggle to find leads. How to more effectively communicate with your website visitors. Headlines, website space, SEO, and designing the perfect online form. \"There are tens of thousands of new websites coming up every day. You still need to be doing your basics...You still need to be networking. You still need to be doing whatever you can to get in front of as many eyes as you can. And having a website is just another avenue to get in front of their eyes, but it happens to be a very convenient one.\" —Jessey Kwong Podcast Summary: 02:03 - What are my options and what are the costs for building a website from the ground up? 04:57 - The advantages of having a website in today's investing market. 06:32 - Ways to drive traffic to your website and using traffic to generate leads. 08:33 - The common pitfalls that keep investing websites from reaching their potential, starting with the headline. 12:05 - Minimizing the amount of resistance to the end goal and optimizing your on-site forms. 15:15 - Maximizing your space \"above the fold.\" 16:01 - The complexities of website SEO. 17:11 - The power of testimonials and the ideal time to ask customers to give one. 19:00 - Jessey's first income hack: starting an Ebay business. 20:02 - Jessey's biggest mistake and biggest win throughout his career and the lessons these taught him. 21:35 - Jessey speaks to IncomeHackers with his own pieces of advice. 22:46 - How Jessey would start over from scratch if he had to. 23:26 - What the next generation needs to know about real estate investing. 24:44 - Wrap up questions and getting to know Jessey better. Episode Resources REIconversion.com resource.reiconversion.com Want to learn more? Join Ryan on our next webinar to learn how you can start real estate investing with The Investor's Edge.", "url" : "https://www.theinvestorsedge.com/incomehacker/creating-and-optimizing-an-investment-website-with-jessey-kwong", "wordCount" : "1400" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ryan G. 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It funds up to 100% of qualifying deals and helps both first-time and experienced investors flip houses and land in 45 U.S. states. Formerly DoHardMoney.com; rebranded in 2023.", "founder" : { "@type" : "Person", "jobTitle" : "Founder & CEO", "name" : "Ryan G. Wright" }, "foundingDate" : "2006", "knowsAbout" : [ "Real estate investing", "Fix and flip", "Hard money loans", "Land flipping", "BRRR method", "Wholesaling houses", "Off-market real estate deals" ], "legalName" : "DHM Industries, Inc.", "logo" : "https://www.theinvestorsedge.com/hubfs/Logos/New%20Logo/TheInvestorsEdge-NewLogo-Social-300x175.jpg", "mainEntityOfPage" : "https://www.theinvestorsedge.com/ai-info-page/", "name" : "The Investor's Edge", "sameAs" : [ "https://www.linkedin.com/company/theinvestorsedge", "https://www.youtube.com/@theinvestorsedge", "https://www.instagram.com/theinvestorsedgerei/", "https://www.facebook.com/theinvestorsedgerei", "https://twitter.com/InvestorsEdge_", "https://www.bbb.org/us/ut/west-jordan/profile/real-estate-investing/theinvestorsedgecom-1166-22167211" ], "slogan" : "Find, Fund, and Flip Real Estate", "url" : "https://www.theinvestorsedge.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. In 2023, DoHardMoney.com was rebranded to TheInvestorsEdge.com. The company had outgrown hard money lending alone, since it now offers educational courses, proprietary deal-finding software, and expert support in addition to funding." }, "name" : "Is DoHardMoney.com the same as TheInvestorsEdge.com?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. The education, software, funding, and systems are built to walk a member through their first flip with no prior experience." }, "name" : "Do I need experience in real estate investing to work with The Investor's Edge?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The Investor's Edge recommends having around $10,000 or more for flexibility in closing deals. Deals with substantial equity can qualify for up to 100% funding, meaning qualifying deals can close with $0 in closing costs. The Find-Fund-Flip system also teaches additional ways to close with less than $8,000 of the member's own money." }, "name" : "How much money do I need to get started?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Traditional lenders evaluate the borrower's credit, income, and debt. The Investor's Edge evaluates the deal itself, lends against After Repair Value (ARV), funds faster, and works with rundown properties that conventional loans won't touch. Funding is equity-based and structured as a joint venture." }, "name" : "How is The Investor's Edge funding different from a bank loan?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The Investor's Edge serves real estate investors in 45 of 50 U.S. states, with custom funding terms by region. Membership is not currently offered in California, Nevada, Utah, Alaska, or Hawaii due to legal constraints." }, "name" : "What areas does The Investor's Edge serve?" } ] } ```