In today's digital world, the question investors are asking has moved from "Should my business have a website?" to "How can I build a website that best complements my business?" Anyone can build a website in a matter of hours, but what's less common is a website that can make a real impact and stand out from the rest. That's where the pros come in. Today, we discuss with our friend and website guru, Jessey Kwong, the foundational principles of web design that all investors should know.
Our guest today, Jessey Kwong, is the founder of REI Conversion, a company dedicated to helping real estate investors jump-start their own websites and take their investing careers to new heights. With his help, investors can build their own investing system, one that they can be scaled and automated into the future. He's also the host of his very own podcast, REI Conversion Podcast, where he shares his own tips and tricks on driving leads and expanding your investing toolkit.
In today's podcast, we're discussing how investors can improve their websites and take advantage of everything the web has to offer. Some of the highlights include:
- Choosing a developer you can trust.
- The general costs of building a website.
- The potential that websites offer companies that struggle to find leads.
- How to more effectively communicate with your website visitors.
- Headlines, website space, SEO, and designing the perfect online form.
"There are tens of thousands of new websites coming up every day. You still need to be doing your basics...You still need to be networking. You still need to be doing whatever you can to get in front of as many eyes as you can. And having a website is just another avenue to get in front of their eyes, but it happens to be a very convenient one." —Jessey Kwong
Podcast Summary:
02:03 - What are my options and what are the costs for building a website from the ground up?
04:57 - The advantages of having a website in today's investing market.
06:32 - Ways to drive traffic to your website and using traffic to generate leads.
08:33 - The common pitfalls that keep investing websites from reaching their potential, starting with the headline.
12:05 - Minimizing the amount of resistance to the end goal and optimizing your on-site forms.
15:15 - Maximizing your space "above the fold."
16:01 - The complexities of website SEO.
17:11 - The power of testimonials and the ideal time to ask customers to give one.
19:00 - Jessey's first income hack: starting an Ebay business.
20:02 - Jessey's biggest mistake and biggest win throughout his career and the lessons these taught him.
21:35 - Jessey speaks to IncomeHackers with his own pieces of advice.
22:46 - How Jessey would start over from scratch if he had to.
23:26 - What the next generation needs to know about real estate investing.
24:44 - Wrap up questions and getting to know Jessey better.
Episode Resources
Want to learn more?
Join Ryan on our next webinar to learn how you can start real estate investing with The Investor's Edge.
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